ELISAVA (Barcelona University School of Design and Engineering), one of the most relevant schools in Europe, a pioneer in Design and Engineering studies. The center offers a new online course called “Tapas. Spanish. Design For Food”
 

We must publicize the course and thus achieve their participation

The GOline team, after having studied and analyzed this case, and therefore this objective, presented a proposal to Elisava in which the general strategy and the set of actions to be developed to achieve the established objective.    
 

The strategic proposal!

The proposal was to carry out a online marketing campaign, composed by a set of communication actions. Among these actions we highlight:

• Creating a Google AdWords campaign.
• Actions of Social Media Marketing (Facebook Ads, and Instagram Ads). 

The online marketing campaign

For the correct development of said online marketing campaign, and all your actions, the GOline team made a Landing page, landing page , With a direct and precise message to successfully communicate the course in question and provide potential participants with the option to enroll with ease.
 

The perfect promotion

Taking into account the wide variety of options provided by the Internet, from GOline we understood that: think, plan and execute an online marketing campaign for the launch of this course would be the perfect promotion to achieve your goal.
 

Client: Elisava
Category: Marketing Online
Applications: Online Marketing Campign