FGC Turisme i Muntanya · La MolinaFGC Turisme i Muntanya · La MolinaFGC Turisme i Muntanya · La Molina

FGC Turisme i Muntanya · La Molina

Managed by Ferrocarrils de la Generalitat · Muntanya i Turisme, La Molina is the oldest resort in the Pyrenees, being a benchmark in winter sports and the scene of international competitions prestigious .

The ski resort La Molina , has relied on the experience and professionalism of GOline for the dynamization of social networks and the development of different Social Media strategies . For this, an action plan has been drawn up to see the specific needs of the station and prioritize the tasks to be used in the social networks we manage: Facebook , Twitter , Instagram and Youtube .

Social media management

  • We prepare quality and interesting content , presented in different formats to attract public interest and make it relevant.
  • We seek valuable external content , from the same sector so that it is of interest to the community we are targeting.
  • We give response, interact and promote conversation among users.
  • We create, develop and manage strategic actions previously defined and according to the objectives set: promotions, raffles, contests, actions with influencers … etc.
  • We analyze, seek and apply the best actions to generate the greatest engagment possible in the community thanks to the content of interest.
  • We manage possible moments of social media crisis that may occur eventually.
  • We monitor and evaluate the results on the different social networks on a monthly basis. We establish the KPI’s that we must analyze in order to have a vision of the work that is being done and the results that are being obtained.


Action Plan

We create a strategic action plan on a monthly basis focused on the entire season. It specifies the different actions that must be executed according to the social network, taking into account the final objectives that must be met. We also study the type of content to be published, the graphic or audiovisual material that is attached and the different links to be published to give the user more information.

Digital consulting

  • We present a monthly creative proposal in which different ideas focused on social media are detailed and to continue raising the interest and interaction of users.
  • The objective of the consultancy is to make and apply different proposals that follow new trends, social media and explore new formats and dynamics.
  • Generic consulting of social networks, email marketing, ecommerce and digital advertising
  • Benchmark of the actions carried out in social networks and email marketing of the reference stations at an international level.


Email Marketing

  • We carry out strategic advice to improve the results of the newsletters.
  • We optimize results reports.
  • We guarantee compliance with RGPD .
  • We plan and execute lead capture actions more frequently.
  • We write the content of the newsletters and prepare the visual graphics.
  • We schedule the sending of the newsletters.
  • We prepare monthly reports to analyze the results obtained.


Client: Ferrocarrils de la Generalitat
Category: Marketing Online
Applications: Branding